Social media platforms offer excellent opportunities for companies to market their products and services as well as interact with the target audiences. Snapchat is one of the new platforms that have stepped into the scene to rival already established platforms such as Facebook. Instagram was recently purchased by Facebook as it strives to take over the social media sphere. Facebook also made an offer to acquire Snapchat for $3 billion, but the offer was turned down by the founder Evan Spiegel.
As a result of that, Instagram decided to launch its version of Stories Feature. One of the main differences between the two platforms is that Instagram has 500 million active users while Snapchat has 150 million users.
ArtemAbgarian, the Customer Success Manager of Semalt, explains why Instagram Stories have become a powerful tool in marketing of the business and how to make the most of this tool.
Time invested in creating a product equals to money. Research shows that most of the people, who are on Snapchat also use Instagram. However, most of them view Snapchat as a personal platform that they can use to share contents with friends privately. Instagram users, on the other hand, are able to interact and share interests and ideas with brands seamlessly.
What does this mean for digital marketers? They can use Instagram to monitor and analyze how prospects interact with brands and react to products. The platform also allows brands and marketers to get a clear understand of their audience preferences, interests, and personal life.
Instagram Stories Spurs Engagement
By leveraging Instagram Stories feature, you will be able to communicate with the audience consistently by posting a content daily. In the process, you will reveal and share your personality and interest with the audience thereby giving you a higher cutting edge in the market.
Mercedes Benz is a good example of an international company that has been able to expand its exposure by using Instagram. The company recorded a 500% increase in engagement when they started using Instagram Stories.
Change in News Feed Algorithm
The algorithm that governs the news feed has also significantly improved ever since Facebook purchased Instagram. The posts are nowadays listed based on the level of engagement. In the past, Instagram used to determine what to display in the newsfeed based on the date and time the post is published.
You can use this new algorithm to get ahead of the competition by posting content that resonates with the needs of your audience. Retargeting ads are also helping brands to scale up as they politely remind potential customers about products and services in the market.
Strive to Post 5-20 Instagram Stories per Day
The secret to success in social media marketing is maintaining constant communication with clients. Posting 5-20 Instagram stories will ensure that the audience is always abreast of what your brand is doing. Note that the stories will not only be seen by your followers but also other users who have the same interests.
Consider hiring a graphic designer to help you come up with top quality and fresh content for your stories on a daily basis. You can also use Photoshop and other editing and design tools to come up with attention grabbing videos and pictures. Just make sure that each post is in line with the personality of your brand.